Monday, 11 May 2009

The Recognition Heuristic


In this week's episode of BBC Radio 4's 'More or Less' there was an intriguing experiment carried out to demonstrate that having more knowledge about a topic does not necessarily lead to better decision making. The effect is known as the Recognition Heuristic, a term coined by German psychologist Professor Gerd Gigerenzer. For those involved in knowledge elicitation and transfer, this is an interesting phenomenon to be aware of. The experiment, and science behind it, can be heard from 10mins into the recording.
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