Monday, 20 July 2009

Advanced level product innovation, but where's the service or management innovation equivalent?


I was looking around the websphere for inspiring case-study examples of product and service innovation. I came across the following interesting examples of approaches to product innovation:
BMW's blurb is certainly hyperbole “We have created the perfect synthesis of architecture and process-oriented thinking”, but you've got to hand it to them when it comes to putting their money where their mouth is. I'm sure it's a terrific R&D facility, but I wonder if it does truly create innovative products? Their Open Innovation facility may do so but is not very 'open'. See their paper here
More inspiring is this 3 part McKinsey video presentation on product innovation at Italian design house Alessi; as you would expect, it is superbly well designed. Most impressive is the third segment, where founder Alberto Alessi explains why and how measuring the success of innovation is so important. His 5 measures, combining form, function and commercial metrics are really interesting.
OK, so there's lots out there on product innovation, but where's the equivalent for service or management innovation?
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