Is a big launch with senior people backing the new Community of Practice the right thing to do?
At the recent Knowledge and Innovation Network Roundtable event, it was posited that a 'big launch' or aggressive marketing may be counter-productive for online community initiatives.
KIN research has shown that most sustainable Communities of Practice do have a clear purpose, trained leaders that are given time to facilitate the group and support from the leadership. This investment by the organisation can be light-touch; providing the capability, tools and support for individuals to make connections.
Perhaps the big fanfare is best left until the Community is established and achieving some of it's goals.