Exhortations to 'collaborate more' or 'share more' are likely to be ignored unless you make it easy (or less painful) to do so. Similarly, unless you are in the military, edicts or 'policies' to change behaviour are doomed to fail. Leaders changing their behaviour or making it easier or more fun to so something one way, rather than another, are more likely to have a lasting impact and uptake. Barry Jones of BAE Systems has pointed out this wonderful example of how making something mundane fun, can change behaviours (you will need speakers or headphones on and watch out for the dogs)
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