Wednesday, 10 February 2010


There is something interesting going on here. The clever and amusing parody website website has shared it's lessons on how to run a successful viral campaign, with everyone. It is a great example of 'lesson sharing' and as Russell Davies puts it 'An open campaign, open learning. And they're smart, thoughtful, usable lessons'. Altruism? My guess is that in providing these lessons as open source, they will gain even more themselves. For example, by others spreading the word...
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