Image via WikipediaI was at the KIN MasterClass yesterday on 'Return on Investment for Intangibles'. Our guest presenter Bernard Marr, from The Advanced Performance Institute, lead a fascinating day - refreshingly not using a single PowerPoint slide.
Bernard used a famous quote from Albert Einstein that really summed up what ROI should be about:
'Not everything that can be counted, counts and not everything that counts can be counted'
That reminded me of another favourite quote from Douglas Adams that seems remarkably prescient having been written in 1999:
1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it;
3) anything that gets invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.