Thursday, 9 December 2010

Spreading the word

You know that feeling - 'why didn't I think of that'? Pay With A Tweet.

Social media are changing our lives in many ways. Some subtle, some in-your-face, some annoying, some brilliant. Today I came across a really simple but effective example of an organisation that totally understands its target market and communication preferences. Onlightenment provides 'consulting, training, research and support to help organisations who want to excel in their online communications'.

I was interested in their e-book 'Live Online Learning - A Facilitator's Handbook'. The cost of the book is 'one Tweet'. Yes, to download the book, you have to Tweet that you have done so. See what they did there?
  • They have added perceived value to the item by not giving it away, but the cost to you is nothing
  • Spending the currency is effortless; you just have to click the button to allow the Tweet
  • Customers beget customers - perfectly engineered viral marketing
  • They are practicing what the teach - the communication medium is perfectly in line with their target audience's preferences
In case you were wondering, the e-book is pretty good too. Much of it will be fairly basic for experienced facilitators and many of the tips are equally valid for face-to-face facilitation, for example, the use of images in slides. There is however there is lots of well researched and practical stuff about the effective use of online chat, e-whiteboards and online etiquette. Highly recommended.
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