Intangibles, valued

Rory Sutherland is a larger than life Ad Man, Vice-Chairman of Ogilvy UK and regular columnist for the Spectator. Take a look at his wonderful, erudite and very funny, take on intangible value in this TED.com talk. Those of us struggling to explain the value of 'tacit knowledge' and the need to steward and nurture it can learn much from Sutherland's insights and convincing narrative. In the age of Twitter and unending technology innovations, he finishes with a nice quote from GK Chesterton 'We are perishing for want of wonder, not for want of wonders'. Watch out for the Canadian Shreddies advert - pure genius in creating value from absolutely nothing.