Thursday, 8 October 2009

Sensing and connecting

2008-11-16 Electronic billboard at Rome-Hillia...Image by geocam20000 via Flickr

This excellent article by Chris Heathcote suggests that the advertising industry has a great opportunity, not yet realised, in using 'presence' and 'sensing' to give a tailored user experience. Whilst utilising innovative technology, in this case outdoor electronic billboards, Heathcote suggests that a more sophisticated, timely and relevant experience can be delivered using 'sensing' technologies. Organisations are already using RFID extensively for operations, phones and cameras are GPS enabled; I vaguely recall that this has already been used to connect individuals and map personal networks at a conference. Is anyone using presence or sensing technology to connect individuals or expertise at work?
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